When you draft the content of the sales page for your digital product, don’t forget that there are important elements you need to add in order to create a compelling sales letter. This can make a difference between making a sale or not. Online marketers and gurus use this foundation always when they make their sales page for their eBook.

Here are the elements you need to consider adding on your sales page:

(1) HEADLINE – This is a very important aspect because this will be the first thing that your site visitors will see when they load your page in their browser. This is the big bold letter at the top of your sales letter — often with a font color of red, black, or blue to make the headline stand out from the rest of the text. This could be a promise of some sort, or something important about your product that grabs the visitor’s attention and compels him or her to read the rest.

(2) SUB-HEADLINE – This can be optional, depending on how your headline is already written. Usually, this is smaller in font to the headline, but it’s still bigger than the remaining sales text. Again, this should be good enough so that the reader wants to keep going instead of leaving your site.

(3) BENEFITS – How can your product benefit the potential customer? What makes it stand out from the rest and make it better than your competitors? A good practice is to put yourself in your costumer’s shoes and think of what would make you buy the product. Use those ideas for your content.

(4) PICTURES – You know the old saying, “Pictures are worth a thousand words.” That holds true, even in sales marketing. Add graphic pictures of your product, or of people using them. This makes your product more believable. Photos are proven to increase response.

(5) TESTIMONIALS – Convince your potential customers with testimonials from others who have already purchased your product or services. Show photos, if possible, to make them more convincing. Target skeptics.

(6) GUARANTEE – It is best to provide a money-back guarantee. Mention it a couple of times in your content to reassure the customer. The customer is more likely to complete the transaction knowing that her purchase is risk-free. You’ll end up selling more in return, compared to making every sale final with not returns — which drives customers away. For the most part, customers don’t ask for refunds so you’re safe offering a money-back guarantee.

(7) TIME LIMIT – Creating a limited time offer creates that sense of urgency. You want your customers to buy your product before you increase your price, before your product runs out, etc. Make them buy now and not later on or they’ll miss out on something.

(8) BONUSES – Everyone likes a freebie. Offer a few bonuses to your customers, just for purchasing your product. Bonus offers are good incentives to convince your customer to buy your product. They will more likely buy from you if you offer free bonuses that your competitor doesn’t offer.

Now that you’ve learned about these important elements, it’s time to put them in practice. Go ahead and start writing your content for your sales page and use this article as a guide.

Need help? You’d rather have someone else do the work? No problem. I can certainly help you in your online projects. Just contact me with details and I’ll respond with a quote.