Whatever type of business you are involved in on the web, placing the proper keywords on your website is a strategy that certainly helps with your online marketing.

With the proper use of keywords within your content, you are helping your chances of being “found” on the web by users who are searching for information on search engines such as Google, MSN, or Yahoo.

TJ Philpott, an internet entrepreneur based in North Carolina and owner of blogbrawn.com, discusses 3 important areas with regards to keyword optimization. Read them below:

ACCURACY
Any keywords you select to use should be relevant to the content itself. Search engines are very strict about this and will bury you in the search results if they feel your keyword selection doesn’t reflect the content. When people search keywords on the internet they’re expecting to find information directly related to the words they are searching on. Search engines for their part want to insure that people using their search engine find what it is they’re looking for.

POSITIONING
Another factor to be considered when using keywords is the placement of these words within the content itself. For instance it is recommended to use keywords in the title of your content when you can. Even within the title it is better to place the selected word or phrase at the title beginning if at all possible. Again you must remember that these keywords must accurately describe, reflect, or relate to the content within.

Another consideration is to place your primary keyword at the beginning and the end of the body of content you’re performing the keyword optimization on. Additional theme keywords should be used conservatively thru out the content when their use makes grammatical sense.

FREQUENCY
Here’s an area where some people may have a tendency to get carried away. In an attempt to gain the attention of search engines some may overuse their selected keywords throughout the content. Keyword ‘stuffing’ as this is known is frowned upon by search engines as a deliberate attempt to gain higher search rankings. Search engines discourage this by penalizing you with a lower search engine ranking.

Opinions vary on what is the right percentage of keywords to use within the content that will maximize your optimization efforts while avoiding penalties. Generally any keyword usage between 2 and 5 percent of the total body of content is considered safe. A free keyword density tool you can use online to check your content can be found at live-keyword-analysis.

While there are other ways to boost traffic to your site, there is no doubt that proper keyword utilization is important in gaining some visitors to your website! If you need any help, you can contact me anytime!